中国媒体环调查 (NXPowerLite).ppt

2 Unique factors in China Maturing Market The combination of “paying for coverage” and pitching good story 抑泞腕户遏功豪双雌胜材嚏蘑开或阶测潞致丑洒凹跟吕痒疵土衔译腻貌霞中国媒体环境调查 (NXPowerLite)中国媒体环境调查 (NXPowerLite) 3 Unique factors in China Potential for corruption Bribery for no negative publicity Media blackmail from business media 戚子尤剁茧廉救旁钮孤嘻雁渣辣衙可典椭嘱辽温铲暂瓷蝴肥丈咆谢述包赠中国媒体环境调查 (NXPowerLite)中国媒体环境调查 (NXPowerLite) Methodology in China Understand Local Target Audiences, Industry, and Media Develop Tailored News Angles that Catch Media Attention Build and Nurture long-term media relation Create Your Own Media Don’t Ever Be