民营书店如何用产品策略增强自己的竞争力.docVIP

民营书店如何用产品策略增强自己的竞争力 一、定位与选址这是开店的首要同时也是互为依存的两个问题，比如先明确书店定位然后有目的地寻找店址，力求最大限度地锁定目标顾客群体；而如果已经有了特定的店址，则需根据书店的所在位置以及周围现有及潜在的消费群体选择经营类目，同时根据他们的消费习惯与口味建立自己的特色。一般来讲，附近有文化娱乐场所、商业写字楼及成熟的住宅社区、大学区、商业区等地方，都是可以选择的开店位置。个人创业投资的书店一般规模较小，流动客流和固定的客流都非常重要，因此，最好选择社区或大学区周边有车站、快餐店、剧院等人流比较多，又背靠稳定的社区读者群体的地方。大学区的书店尽量避免过多的畅销书，而写字楼附近太学术化的书籍也不会好卖，专业性强的书店开在相关的场所附近，则会事半功倍。 【做个特许加盟店】【特色书店】 One hundred party knowledgeThe current and future periods, the development of the party staffs work principle is: adhere to the standards, and ensure the quality, improve the structure, Shen heavy development. this is according to the temporary task and team members, facing the party, and the experience of the development of party work since the founding of new China, put forward the basic lessons. The meaning of this policy is to show the party members must strictly adhere to the provisions of the constitution of the party standard, and ensure the quality of new party members, and should help to gradually improve the structure by team members, all to improve the quality of Party members, improve the fighting capacity of the party, strengthen the party in the whole society and influence cohesion.The development of party work sixteen words policy, is an organic whole of dialectical unity, to fully understand and grasp the Kennedy. Adhere to the standard refers to the development of Party members must strictly adhere to the provisions of the constitution of the Party member standard, not lower standards or other standards. Quality assurance, is to correctly handle the number of fingers with the quality of work, relationships, need and possibility, put quality first. Improve structure, refers to the development of new party members to pay attention to reasonable structure, gradually improve the structure and distribution of Party members of the team, and to better play the role. The party carefully. Is a must adhere to the individual absorption The principle of the development of a mature one, and strictly perfo