网络营销概论Introduction to Internet Marketing英文版课件.pptVIP

Chaffey: Internet Marketing, 2nd edition ? Pearson Education Limited 2003 OHT 1.* Chapter 1Introduction to Internet Marketing Learning objectives Evaluate the relevance of the Internet to the modern marketing concept; distinguish between Internet marketing, e-marketing, e-commerce and e-business; identify the key differences between Internet marketing and traditional marketing; assess how the Internet can be used in different marketing functions Questions for marketers How significant is the Internet as a marketing tool? How does Internet marketing relate to e-marketing, e-commerce and e-bus