应用型本科院校市场营返销人才培养模式探索.docVIP

应用型本科院校市场营销人才培养模式探索 摘要：随着社会经济的不断发展和对外开放的进一步深入市场营销专业人才的需求CBE模式 中图分类号： The Study of the Marketing Talent Development Models in the Practical Universities Abstract: With the development of the society and economy and the opening-up， the enterprises need more and higher quality professional marketing talents. However， there are still some problems in the marketing talent development models in many domestic universities， such as lack of practice and special characters. Compared with those developed countries--Germany， UK，America and Canada， the marketing talent development models are still incomp