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北方民族大学 学士学位论文 论文题目 基于定制生产模式的服装CRM系统 ——系统管理模块设计与实现 系(部)名 称: 计算机科学与工程学院 学 生 姓 名: 专 业: 学 号: 指导教师姓名: 任 荣 论文提交时间: 2011-5-13 论文答辩时间: 2011-5-22 学位授予时间: 北方民族大学教务处制 基于定制生产模式的服装CRM系统 ——系统管理模块设计与实现 摘 要 随着社会的发展，传统的客户关系管理方式不再适应当代信息发展的需要，已趋于淘汰。外资的引入使得国内经济快速增长，数据信息的收集及查询极不方便，现也使得各个部门、行业显得较为混乱，同时浪费了大量的人力、物力、财力。CRM是借助先进的信息技术和管理思想，通过对企业业务流程的重组来整合客户信息资源，并在企业的内部实现客户信息和资源的共享，为客户提供one-to-one 个性化服务、改进客户价值、满意度、赢利能力以及客户的忠诚度，保持和吸引更多的客户，最终实现企业利润最大化。Visual Basic 2005， SQL Server 2005 Clothing CRM System Based on Customization -- System Management Module Design and Implementation Abstract With the development of society, the traditional customer relationship management methods are no longer adapted to the needs of the development of contemporary information has become out. The introduction of foreign capital makes the rapid growth of the domestic economy, data collection and query very inconvenient, it is also made in various sectors; the industry appears to be very chaotic at the same time wasting a lot of manpower, material and financial resources. CRM is the use of advanced information technology and management thinking through the restructuring of business processes to integrate customer information resources, and to achieve the enterprises internal customer information and resource sharing, to provide customers one-to-one personalized service, improved customer value, satisfaction, and profitability and customer loyalty, retain and attract more customers, and ultimately maximize profits. The main function of the system management module is to set user permissions, backup and restore the database. System management module including rights management systems, user data set, data backup and recovery, e-mail messaging platform, and so on. The system using Visual Ba