2013管理学第四讲 .pptVIP

4 - * * Chapter 4 MANAGING IN A GLOBAL ENVIRONMENT ? Prentice Hall, 2002 4-* Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Learning Objectives You should learn to: Explain the importance of viewing management from a global perspective Identify the three different attitudes towards global business三种全球观 Describe the different regional trading alliances贸易联盟 Explain why so many countries have become part of regional trading alliances Contrast multinational, transnational, and borderless organizations三种类型的全球组织 ? Prentice Hall, 2002 4-* Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Learning Objectives (cont.) You should learn to: Describe the typical stages by which organizations go global 组织全球化的典型阶段 Explain the four dimensions of country culture Describe U.S. culture according to the four dimensions of country culture Identify the adjustment challenges faced by a manager on global assignment ? Prentice Hall, 2002 4-* Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Who Owns What? Global Environment national borders have become increasingly irrelevant过时，不切题 has potential for dramatic expansion of organizations presents numerous challenges for managers ? Prentice Hall, 2002 4-* Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Revenues From Non-U.S. Operations For Selected Companies Non-U.S. Revenues as Percent of Total 77.0% 71.8 71.6 67.8 65.8 61.6 61.2 60.1 Company Manpower Exxon Mobil Colgate-Palmolive Texas Instruments Avon McDonald’s Coca-Cola Gillette ? Prentice Hall, 2002 4-* Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. What’s Your Global Perspective? Parochialism乡土主义 nation views the world solely through its