广告文本译.pptVIP

广告文本翻译 Introduction Definition of advertising Advertising is the non-personal communication usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. --American Marketing Association Function of advertisements It would be more accurate to argue in favor of an advertisement that is attractive, seductive, and expressed in terms that respect the average level of taste and culture. (O.J. Firestone, The Economic Implications of Advertising) 更准确地说，广告应有吸引力和诱惑力，使其表达符合大众品味和大众文化心理。 AIDMA attention (消费者对商品的注意)--interest(