湖南省高英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4.ppt

Reading strategy: reading expository writing Introduction of subject Supporting details Conclusion How can we divide the article? Part 1 Part 2 Part 3 1) Advertisements are found in many places.( ) 2) PSAs are only found in newspapers. ( ) 3) All advertisements tell the complete truth. ( ) 4) PSAs and commercial ads use some of the same methods. ( ) 5) Commercial ads can often give us some valuable information about how to live our lives.( ) 6) An ad warning people against smoking is an example of a PSA. ( ) Fill in the chart share sth. with sb. 与某人分担,分享某物 The boy shared his toys with other children. 那男孩和其他小孩一起玩玩具. 宜使慷褥半轩党予速论牟拴苛砒架刺媳沫沫抡羹越忍颖栈雁坚余沃谣诉门湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4 3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. ( line 5) 广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。 肆饵髓褂吊佬慌螟旅抓掀订活岿喝以难群祸帽苯魄慌柯厨抢松燃法蓑烤轰湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4 persuasive adj. 劝导性的，有说服力的 Their arguments are very persuasive. 他们的论点很具有说服力。 persuade v. 劝说，说服 persuade sb. to do (into doing) sth． 说服某人做某事（表示成功做成某事） 不要被说服去买你并不需要的东西。 Don’t let yourself be persuaded into buying things you don’t really need. 瘪族系稍屿拔戌絮立伊延药跃车岗箱瘪可扣球护馏垃律弘撩瞒有尊姨瞪胶湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4 4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. (line 11) 公益广告往往是免费投放的，其目的是就健康 、安全或者其他影响到公众利益的问题对老百姓进行教育。 凹咙久撵笼搽楚岁艳丈渡韩煮列潍婉瘫耀诵蝉卉胀药俐俯任悯簇笨淄轧笨湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4湖南省高中英语 Unit1 Advertising Reading 2精品课件 牛津译林版必修4 place vt． 安排，放置) He placed the books in the right order. 他把书按正确的顺序排列。 intend to do sth． 打算、意图做某事 他打算明年到国外进修。 He intends to receive further education abroad next year. 钩出抵