字案例分析作业 电商.docVIP

2013-2014年 春 季学期本科生课程考核 （案例分析） 考核科目 ：电子商务 学生所在院（系） ： 经济管理学院 学生所在专业 ： 财务管理 学 生 姓 名 ： 宋健 学 号 ： 110330223 考核结果 ： 阅卷人： Case 1：ALIBABA.COM Why did hundreds of large corporations rush to invest in Alibaba’s IPO？ 答：Because A has developed rapidly .and it has made big progress in business online.and the further data also reveals Alibab’s capability of capturing the online-market and making profits.for example A was strong enough to sustain losses until 2003, when it made a $12 million profit. Since then, profits have grown very rapidly. Total revenue for 2010 was $833.5 million, a 43 percent increase over 2009.and Jack Ma used the $1.7 billion collected from the IPO to deploy its business model on a full scale in order to show that e-commerce in China can make money,so hundreds of large corporations rush to invest in Alibaba抯 IPO because it is justifiable a good chance to make money for theirselves. Trace A抯 revenue sources？ 答：In order to attract buyers, sourcing on A is always free. Although it offers a number of tools and services for free, A offers a paid membership service to suppliers. Income is generated through paid memberships and value-added services. A competes with several global exchanges that provide similar services,and In November 2008, A launched its new entry- level product梩he Gold Supplier Starter Pack梔esigned for exporters that plan to shift their business online to achieve efficiencies in the current economic environment. List the major services provided by A. 答：A provides the following major community features: free e-mail, instant messenger Trade Manager, Trust Service, FAQs, tutorials for traders, free e-mail alerts, news (basically related to importing and exporting), trade show information, legal information, arbitration, forums and discussion groups, trade trends, and so on. In addition, a member can create a personalized company Web page as w