济南市会展业发展的现状及对策研究：段伟明方案.doc

高等教育自学考试毕业论文封面 市地： 年 月 日 专 业 会展管理 姓名 段伟明 联系电话 准考证号 010615140261 通讯地址 山东省淄博市临淄区齐鲁一化 邮编 255438 论文题目 济南市会展业发展的现状及对策研究 论文 页数 16 指导老师 王景林 指 导 教 师 评 估 签名 评 审 意 见 签名 答 辩 评 语 签名 毕业考核成绩 主考院校盖章 年 月 日 摘 要 泉城济南，，素有“四面荷花三面柳，一城山色半城湖”的美誉，是国家历史文化名城，首批中国优秀旅游城市，史前文化龙山文化的发祥地之一。Abstract Jinan Springs, located in coastal areas, is an important national political, economic, military, cultural and science center, a regional financial center, deputy provincial city, capital of Shandong Province, known as the lotus surrounded on three sides Liu, a city of mountains half the city Lake reputation, is a national historical and cultural city, one of the first batch of Chinas outstanding tourist city, the birthplace of the Longshan culture of prehistoric culture. Jinan exhibition industry is also gradually emerge,But the Jinan exhibition industry to maintain a good competitive edge, in the domestic exhibition industry talent showing itself, and through the exhibition industry to drive Jinan and even the entire central economic circle and the economic and cultural development, then recognize the Jinan Convention and exhibition industry development present situation, existing problems, development opportunity is very important. In this paper, through the study of 、domestic and international exhibition industry development trend and regularity, a review of Jinans exhibition industry development course, through, combined with the geographical environment in Jinan, location advantages, cultural atmosphere, product features and other factors, the Jinan Convention and exhibition industry to conduct a comprehensive study and analysis. The author in reference to the large amount of literature, but also the necessary fieldwork, the integrated use of digital analysis, comparative analysis and SWOT analysis combining, designed to recognize Jinan in the development of exhibition industry in th