国际市场营销练习题16章成节.docVIP

Chapter 16 Integrated Marketing Communications and International Advertising True / False Questions 1.For most companies, advertising and personal selling are the major components in the marketing communications mix.? 2.Sales promotions are short-term efforts directed to the consumer or retailer to achieve such objectives as consumer-product trial or immediate purchase.? 3.Of all the elements of the marketing mix, decisions involving advertising are those most often affected by cultural differences among country markets.? 4.A market offering is a bundle of satisfactions that the buyer receive