2010年福建省高三英语骨干教师培训 Unit 5 Module 9 Reading课件 新人教版.pptVIP

Sth About the Students Very tight schedule Efficient to the point ’Twas brillig and the swithy toves did gyre and gamble in the wabe. What did the toves do? Gyre and gamble in the wabe! What does it mean? …(laughing) How Advertising Works Introduction We are exposed to ads in our daily life 1) What kind of advertisements can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works? What an ad is 1）Definition 2) Means 3) Advertisers How advertisers make effective ads Identify target Appeal to the target Use a suitable medium ·How ads can be effecti