项目 策读划书.doc

目 录 第一部分 项目前景分析 市场分析·············································· 行业现状·············································· 选址与挂牌············································ 第二部分 营销策划 目标市场·············································· 市场调查············································ 市场定位············································ 经营计划·············································· 品牌形象············································ 宣传推广············································ 业务模块············································ 盈利模式·············································· 核心业务············································ 增值业务············································ 核心竞争力·········································· 第三部分 市场竞争 竞争环境·············································· 竞争策略·············································· 价格策略············································ 差异化策略·········································· 目 录 其他经营策略········································ 第四部分 发展规划 宏观发展远景·········································· 阶段性发展蓝图········································ 相关业务链············································ 第五部分 内部管理 组织结构·············································· 制度化建设············································ 运营机制和管理体制···································· 第六部分 风险管理 风险评估·············································· 政策风险············································ 管理风险············································ 市场风险············································ 财务风险············································ 风险控制··············································· 第六部分 财务管理（假定） 投资成本预算及盈利预估································ 固定资产管理·········································· 财务管理制度·········································· 第一部分 项目前景分析 市场分析 据中国劳动力市场信息监测中心中介服务业是保证现代市场经济能够平稳高效运转的支持系统之一，它随着市场经济的发展而产生，反过来又对市场经济的发展起到了巨大的促进作用。随着的不断完善，中介服务业的地位和作用日益凸现。改革开放以来，中介服务业取得了长足发展，在促进市场经济发展、等方面发挥了重要作用。 从总体上看，中介服务业仍处于起步阶段发展 部门设置 职能