14章业绩评估补充.pptVIP

7-* 财务与非财务业绩的有机结合 Balance of Financial and Non-Financial Performance Measures BSC 简介 Introduction 平衡计分卡提供了将战略转化成运行措施的框架 Balanced Scorecard provide a framework for communicating strategy in operating terms. 如果你希望战略被执行，你必须将战略转化成可运行的方式 You must communicate strategy in operating terms if you expect people to execute on your strategy. 7-* 平衡计分卡 The Balanced Scorecard 战略目的 Strategic Goals 平衡计分卡自战略地图中构造出 Balance scorecards are constructed from strategic maps. 贯穿整个过程，我们将回溯到战略地