科技英语：apple watch 绝对项不是个没用的东西.docxVIP

When people say Apple has built things people didnt know they need, its not really true. Apple has built things that meet the needs people have always had. More than any other consumer company, Apple gets what people really, fundamentally need. Thats why announcements like last weeks Apple Watch tend to have the cultural impact they do.　当人们谈及苹果品牌，常常说，它制造了一些人们不知道自己需要的产品，其实并非如此。苹果早已制造了人们日常所需的产品。甚至比其他的产品公司，苹果从人们根本所需的基础上制造产品，正如不久前Apple Watch首发时所标榜的，它正产生着深刻的文化影响力。　When we think of needs and products we often go right to Maslows Hierarchy of Needs, the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. Marketers have spent decades figuring out at what level of Maslows hierarchy their customers are stuck, and then offering products and marketing for that need. Think of Campbells Mmm-mmm Good campaign at one end and Lexuss Relentless Pursuit of Perfection at the other. If Maslow was right, brands needed to target a single need, satisfy it well, and be done.　当谈及到人们的生活所需，我们常常都会想到马斯洛需求层次理论，也就是人类在每个阶段的不同需求，从底部最基本的生存需求到顶端的自我实现需求。市场营销人员多年来不断进行研究，消费者的需求处于哪个层次，并相应地为人们提供生活所需品。试思考，以嗯…不错为口号的坎贝尔罐头公司的市场战役和以不懈地追求完美为目标的凌志汽车公司是如何不断追求满足消费者需求的。如果马斯洛的理论是符合现实的，那么那些著名的品牌就需要重新定位，把目标从人们的基本需求方面制定，做到尽善尽美。　Maslows Hierarchy of Needs：马斯洛需求层次理论，也称为基本需求层次理论。分别是生理上的需要，安全上的需要，情感和归属的需要，尊重的需要，自我实现的需要和自我超越的需求。　ubiquitous,adj.：普遍存在的;无所不在的。此处指的是马斯洛所提出的六大需求层次理论，就是人类所普遍存在的需求。　pinnacle n. :高峰，顶尖，极点。　Campbell:坎贝尔罐头公司　Lexus:雷克萨斯(凌志汽车),日本丰田汽车公司旗下豪华车品牌。　But it turns out that Maslow wasnt entirely right. My own research at Forrester Research has focused on synthesizing a much more complete and empirical description of peoples fundamental needs based on research in psychology, economics, and neuroscience. When we talk about human needs, we use four categories:　然而，研究发现马斯洛理论似乎不太符合当今的社会状况。笔者在福雷斯特研究公司进行了一项研究，其关注于建立一个关于人们需求的更完整更有说服力的理论描述，其中涵盖了心理学，经济学和神经学科方面的知识。当我们谈论到人类需求，有四个方面是需要考虑的：　Connection　关联性　Comfort　舒适性　Uniqueness　个性化　Variety　多样化　Crucially, w