机电产品市场营销学英取文大纲.docVIP

UNIT NAME: Marketing of Mechanical and Electronical Products PREREQUISITES: None TOTAL HOURS: 32Hrs Credit Point: 2 UNIT DESCRIPTION: The modern marketing management, as a branch of applied science, is crucial in the fierce competition in the market, where companies seek survival and development. Marketing of mechanical and electrical products is an important basic course, which includes mechanical and electrical products market analysis, development strategy of mechanical and electrical products, pricing strategies of mechanical and electrical products, etc. LEARNING OUTCOMES: 1. T