《节目策划与创意1.pptVIP

英美烟公司的“老刀牌”香烟 制播分离 灿星制作 唯众传媒 光线传媒 世熙传媒 媒体自身定位 内容定位 文化品格定位 形象定位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 形象定位 台标、主题词、主题音乐、形象片、小片花 影调、色彩、字幕及具体频道、栏目、节目包装 主持人、出镜记者等形象包装 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 电视策划人 职责 制定传播计划并实施督导 收集、整理、分析收视反馈信息 研究前瞻性项目和相关理论 组织“外脑”系统 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 电视策划人的基本素质 政策把握能力 创新与反应能力 丰富的知识储备 统筹配置能力 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 台湾电视界创意大师 王伟忠 一个人的创意来自三个方向 第一，是你生长的环境 第二，是你的天赋 第三，是你所学的东西 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 电视策划机制 第三节 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 节目研发 即对新节目资源的开发，专注于节目模式、生产流程和节目运营方面的创新 具有宏观性、系统性和前瞻性 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 策划机制实例 节目研发部 项目评估部 资讯整合部 创研执行部 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 益智节目 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 二季度新节目 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 电视节目策划程序 第四节 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 电视节目策划程序 立项 创意 设计 实施 总结 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 节目策划与创意 Evaluation only.