2010年高中英语 Unit11 lesson3 The advertising game课件 北师大版必修4.pptVIP

Unit 11 Lesson 3 The advertising game I like… advertisements The advertising game 1 3 5 2 4 6 Paragraph 1 What is an advertisement? An ad may give direct information like names or locations. B M B: too broad M: main idea N: too narrow Paragraph 2 Ads are made visually attractive to hold the attention of the public. Some ads have pictures that people enjoy looking at. M N Paragraph 3 Products are sometimes linked with different concepts or ideas. Using common ideas to sell products is as old as advertising itself. Modern ads must stand out to make themselves attractive. N M B Paragraph