《01商务智能概述.pptVIP

* Data is raw source material from transactional applications or gathered from disparate sources . Pure raw data, one or more discrete values or facts, like a PRICE value, has very little use. Undetected quality problems could even lead to unsound strategic decisions. Data has in itself little semantic content. Businesses gain more value from their data, they have to take this passive data and turn it into actionable information. * * * * * * * Near the end of September, 2008, organizations across the globe faced a stark economic climate change. Within 24 hours, the outlook shifted from posit