《三星手机及在中国的公关.ppt

三星手机Branding Campaign及在中国的公关 智领风尚 ? 网聚精彩 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 目录 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 三星Galaxy S系列 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 三星Galaxy Tab系列 /cn/article/samsung-presents-samsung-galaxy-s-galaxy-tab?group=mobile-phonestype=mobile-phones Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 三星Galaxy Note系列 h/campaign/mobilephone/n8000/index.html?pid=cn_promotion_event_banner_n8000_120911ttp:///cn/consumer/mobile-phones/galaxy-note Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 产品 尺寸/重量 显示 应用处理器 操作系统 存储器 / 动态内存 电池容量 数码相机 连接性 其他特色功能 samsung 8.6mm, 133g 4.8” 1280x720 HD sAMOLED (306 ppi) 四核 Android4.0 16,32GB (64GB available soon) 1GB RAM 2,100mAh 8MP w/ LED+1.9MP(Front) BIS, Zero Shutter Lag, Burst Shot, Best Photo, Full HD Video Wi-Fi 信道绑定, 蓝牙4.0, GPS w/ Glonoss S Beam, Motion Recognition, Allshare Play, Allshare Cast, Pop up play NFC, Barometer iPhone 4S 9.3mm, 140g 3.5” 960x640 IPS TFT LCD (324 ppi) 双核 iOS 5 16,32,64GB/ 512MB RAM 未公开 8MP w/LED+VGA Wi-Fi, 蓝牙4.0 GPS iTunes, APP store NFC, Siri HTC One X 8.9 mm, 130g 4.7” 1280x720 Super IPS LCD (312 ppi) 四核 Android4.0 32GB/ 1GB RAM 1,800mAh 8MP w/LED+1.3MP Wi-Fi, 蓝牙4.0 GPS Beats Audio, 同类手机比较 * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 国内外智能手机现状分析 2012年全球智能手机的用户首次超越十亿 据调查显示，到目前为止，全世界在人们的口袋里的智能手机已经超过10亿部。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 三星智能机优劣势 优势： 1、三星作为全球及中国市场第二大手机厂商，品牌知名度、品牌忠诚度高，用户口碑良好。 2、产品数量多，产品线宽广。（A-Z系列） 3、技术雄厚，在半导体领域拥有绝对的技术优势。 4、广告方面投入高，属于高端形象品牌。 劣