论美国电视娱乐节目公益化的路径与趋势.docVIP

论美国电视娱乐节目公益化的路径与趋势 ——以NBC的娱乐节目《名人学徒》为例 邵 鹏 浙江工业大学人文学院新闻系 【摘要】公益传播是公益传播活动。 Charity also Entertainment： Entertainment: A New Trend of Charity Communication SHAO PENG Zhejiang University Communication Technology Graduate Student Abstract：The charity communication is the activity which intends to build a good image of public and improve brand image by accumulating goodwill. American reality show Celebrity Apprentice has brought a high as soon as it comes out. Putting entertainment and charity together, making celebrity effect and charity effect inter-active, and following the principles of invo