营销扫街活动策划方案.docVIP

营销扫街活动策划方案 篇一：扫街策划方案 拓客行销---扫街策划方案 一、 扫街目的 1、 在短时间内把本案信息覆盖廊坊市区所有店铺及街道， 提高广大市民对本案的认知度及广泛宣传，达到广而告之。 2、 在发放过程中收集有意向客户的信息，通过回访这些意 向客户，增加咨询量，促进成交。 3、 为廊坊1898商铺的开盘提前造势，达到前期基础性宣 传，积蓄客户，促进成交。 二、 扫街时间 2015年8月1日-9月30日 三、 扫街人员安排及要求 1、 扫街人员工作时间上午8:00-12:00下午14:00-18:00 每天上下班打四次卡，如有特殊情况，需报王总说明情况。 2、 扫街人员按规定扫街路线进行拓客。 3、 扫街流程 1）、扫街人员按照规定路线，对沿街所有商铺一次发放，要求必须覆盖所有商铺。每家商铺只允许发放2份楼书。 2）、扫街人员负责发放楼书和介绍商铺（重点内容包括：项目名称、地址、价格区间等客户关心的问题并争取客户意见，达到让客户填写联系信息最终达到客户来电或来访）。 3）、扫街人员登记商铺名称、商铺位置、店主姓名和电话。登记要字迹填写清楚，电话号码最好是手机号。 4、扫街人员的工作量按规定路线进行商铺走访，每天每人电话登记填写至少20组以上。 四、 扫街分组 8月份主要针对市区竖向主干道进行沿街商铺走访，9月份主要针对市区横向主干道进行沿街走访。扫街范围为东到东安路、南到南龙道、西到西昌路、北到北凤道区域内的主干道。 五、 8-9月份扫街路线 8月份扫街路线 9月份发行路线 六、 扫街登记表 商铺信息登记表 妥否，请领导批示！ 2015年7月27日 篇二：银行扫楼扫街方案 长安银行西安长安区支行筹备组 扫楼扫街方案 一、 指导思想 ······················································································· 1 二、 扫楼扫街的目的和意义 ································································ 1 (一) 意义 ························································································· 1 (二) 目的 ························································································· 2 1. 信息收集建档 ········································································ 2 2. 宣传、营销产品 ···································································· 2 3. 树立形象 ··············································································· 2 三、 组织领导 ······················································································· 2 四、 方案实施 ······················································································· 3 (一) 准备阶段 ················································································· 3 1. 扫楼扫街区域分布 ································································ 3 2. 扫楼扫街时间 ········································································ 4 3. 扫楼扫街人员 ········································································ 4 4. 扫楼扫街准备工作 ·················································