《英语战略分析.pptVIP

Copyright 2005 Prentice Hall Chapter 6战略分析与选择 Strategic Management: Concepts Cases 8th Edition Fred David Chapter Outline Chapter Outline (cont’d) -- Establishing long-term objectives -- Generating alternative strategies -- Selecting strategies to pursue -- Best alternative - achieve mission objectives Vision Mission Objectives External audit Internal audit Past successful strategies SO Strategies WO Strategies ST Strategies WT Strategies 家乐福在亚太市场的SWOT SWOT Matrix 图 SWOT分析矩阵 Limitations with SWOT Matrix 不能显示出企业如何获得竞争优势 只提供静态的评估 可能会使公司过分强调某一个外部或内部因素 SPACE Factors SPACE Factors Ste