lecture 8 questionnaires课件.pptVIP

What you need to learn today Writing a questionnaire Types of information Advice about writing a questionnaire Different types of data Primary and secondary Categorical and continuous Nominal; ordinal; interval; ratio Different types of questions which aim to collect the different types of data Types of data data collection Primary Qualitative Quantitative Secondary Internal External Primary data collection Quantitative E.g. Postal survey Face-to-face survey Observation Testing Experimental research Primary data collection Qualitative – E.g. Questionnaire Face-to-face interviews Telephon