国际营销管理ch07.pptVIP

6. Global, Foreign, and Local Consumer Culture Positioning Sometimes local brands fight with global brands by using a GCCP or FCCP strategy. Some brands use a hybrid approach by combining ingredients of each of the three strategies. e.g.: McDonald’s (GCCP, FCCP, LCCP) Chapter 7 Copyright (c) 2007 John Wiley Sons, Inc. * * * * * * * * * * * * * * * * Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons, Inc. Copyright (c) 2007 John Wiley Sons,