市场营销Global Products and Services.pptVIP

1. Access the Web site for one of the auto companies and see whether the company invites ideas for car design (by asking you to design your ideal car, for example). To what extent do they offer feedback? How will you know whether ideas are listened to? 2. Discuss how culture influences one’s perception of what would be considered good service in a restaurant. Same for a store visit. 3. Check out the websites of some service companies (for example hotels, brokerage firms, auto dealers) and analyze how they try to translate their offering to the new medium. Are services more or less adaptable t