营销英语课件ch08.pptVIP

1. Product Strategies 2. Product Concept Five Product Levels 3. Brand and Brand Strategy 品牌参与度：品牌与消费者的关系 Branding Decision Brand Name Decision Brand strategies (2) 4.Product Line Management Optimal Product-Line Length 5. Product Life Cycle Marketing Strategies: Introduction stage Marketing Strategies: Growth Stage Market Strategies: Maturity Stage Marketing Strategies:Decline Stage 6. New Product Development New Product Development Process Brand Strategies (1) Brand Extension New Brand Name Product Category Line Extension Existing Existing Multibrands New New Brands Co- Brands Br