Codes and Conventions Media Literacy Clearinghouse规范和惯例媒介素养中心.ppt

Codes and Conventions Codes: systems of signs, put together (usually in a sequence) to create meaning Conventions: habits or long accepted ways of doing things…through repeated experiences, audiences become familiar with these Types of Codes Technical Codes: Camera techniques, framing, depth of field, lighting, exposure and juxtaposition Symbolic Codes Objects, setting, body language, clothing and color Written Codes Headlines, captions, speech bubbles, language style The Languages of TV Film Camera Lights Sound Editing Setting Costume Actor expressions Media Examples Family films -plot involves relationships and family conflicts -setting usually in living room or kitchen -no serious violence or bad language -usually a lesson to be learned -usually a happy ending Freaky Friday (Disney) Credit Card Advertising Tobacco Advertising What can we surmise from this image?  To Kill A Mockingbird * * *