《基于消费者偏好分析消费行为.pptVIP

管理学院营销管理系 09级4班 王洋 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 【摘　要】:以浙江省嘉兴市为例,对消费者选择家用轿车的信息进行因子分析,并用聚类方法得到消费者偏好的细分市场,为汽车厂商的产品开发和营销活动提供相关的营销策略。 【关键词】:轿车市场;消费者偏好;中小城市;营销策略。 The analysis of household car market based on the consum ers preferences 【Abstract】:W ith Jiaxing as a case study, this paperdiscusses the information of consumers choice of cars by fatorananysi