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American corporations have quite the attitude. I do not know about anyone else, but Coke never taught me to sing in perfect harmony, and I doubt a company that tried to release its main product in bottles, labeled with the Chinese symbols to phonetically say “Ko-Ka-Ko-La” – which translated to something resembling “Bite the wax tadpole” deserves to claim in its commercials that it wants to buy the world a Coke OR keep it company.
“Travel almost anywhere in the world today and, whether you suffer from habitual Big Mac cravings or cringe at the thought of missing the newest episode of MTV’s The Real World, your American tastes can be satisfied practically everywhere. This proliferation of American products across the globe is more than mere accident. As a byproduct of globalization, it is part of a larger trend in the conscious dissemination of American attitudes and values that is often referred to as cultural imperialism.” (Galeota)
This cultural imperialism has been around, in one form or another, since before the corporations went out to try to develop the rest of the world into an extension of the United States. France was most notable in its efforts to avoid Americanization with its acceptable list of names for children to avoid the rush of children names after the latest Hollywood star and its efforts to control its language to prevent American and other words from creeping in. “Frances Canute-like efforts to prevent the French language from being invaded by modern English terminology entered a new phase yesterday. The government announced the results of its first open competition, among schoolchildren and students, to identify French-sounding terms for 21st-century phenomena.” (Lichfield)
“Anyone from a small town knows about the Wal-Mart effect. The superstore -- or a similar mega-retailer, such as Home Depot or Loews -- moves into a community and, within a few years, mom-and-pop hardware stores, toy stores and other main street retailers are put out of
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