A Novel Marketing Strategy based on Information Technology.docVIP

A Novel Marketing Strategy based on Information Technology keywords: marketing, electronic data interchange, internet data center, electric ordering system abstract:marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. it generates the strategy that underlies sales techniques, business communication, and business developments. information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications. introduction marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales[1]. it generates the strategy that underlies sales techniques, business communication, and business developments. it is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. the adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. the term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. it proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors [2]. marketing also known as marketing, marketing, or marketing refers to the individual or group of products through the trading of its creation or value, to obtain the necessary things to achieve win-win or win-win process. it contains two meanings, one is the verb to understand, refers to a specific activity or behavior, then call it marketing or marketing management; the