东营信义塑胶集团网络营销分析.docVIP

摘要 伴随着网络技术的应用及快速普及，电子商务作为一种新型的交易方式迅速发展，并渗透到社会的各个方面。相对于传统营销模式，网络营销随着现代经济模式的发展逐渐发展起来，在橡塑行业中也不例外，在日益激烈的市场竞争环境中，橡塑行业的营销渠道与网络联系越来越紧密，互相融合、互相影响，网络营销在橡塑行业战略竞争过程中的作用得到强化。改变传统橡塑行业经营模式，提升产业链的竞争力，探索和研究橡塑行业电子现货交易，找寻一套可行性的发展路径成为当下橡塑行业网络营销向纵深发展的重要课题。 本文主要分析了东营信义橡塑有限责任公司网络营销的现状，详细介绍了信义公司网络营销平台的应用流程和方法，提出了信义橡塑网络营销的操作建议议，旨在强化企业对网络营销重要性的认识，加快推进橡塑产品网络营销的发展步伐，通过创新经营模式，降低企业成本、提高效率、拓展市场，最终迎来网络营销事业的大发展，从而提升产业和资源的组织化程度、转变营销发展方式、提高行业运行质量，增强橡塑行业的国际竞争力。 关键词：橡塑行业 网络营销 电子商务 Summary ??Along with the rapid popularization and application of network technology , e-commerce as a new way to trade rapidly and penetrated into all aspects of society. Compared with the traditional marketing model , network marketing with the development of modern economic models developed gradually in the rubber and plastics industry is no exception, in the increasingly fierce market competition environment, the rubber industry, marketing channels and networks are increasingly linked , convergence , influence each other, the role of internet marketing strategies to compete in the rubber and plastics industry in the process strengthened. Change the traditional rubber industry business model, enhance the competitiveness of the industry chain , rubber and plastics industry to explore and study the electronic spot trading , the feasibility of finding a path to become the current development of the plastics industry of network marketing to the development of important topics in depth . ??This paper analyzes the current situation Rubber Co., Ltd. , Dongying Xinyi network marketing , detailing the application process and methods Lutheran network marketing platform company , raised Lutheran rubber network marketing operation of the proposed meeting , aimed at strengthening the important business of network marketing of understanding, to accelerate the pace of development of rubber and plastic products network marketing through innovative business models , reduce costs , improve efficienc