生产型企业营销策略.docVIP

生产型企业营销策略探究 摘 要 使顾客愿意购买自己的产品，并且愿意一次又一次地购买，即保有较高的顾客忠诚度。产品不再是产品本身，在它身上有了众多的附加值，而体现附加值的价格甚至成为了一种识别的标志。既然不是生产问题，那么自然是后者，即让顾客购买产品所做的努力。销售产品的策略是市场营销（marketing）Production configuration enterprise marketing strategy inquisition Abstract Causing the customer to be willing to purchase own product, and is willing to purchase time and time again, namely holds the high customer loyalty. The product no longer is the product itself, had the numerous added values on its body, but manifested the added value the price even to become one kind of recognition symbol. Since produces the question, is the latter na