[广告英语作文.docVIP

politeness principle theory In English advertising we often found many advertising closely related with the politeness principle theory in English advertising. The politeness principle theory is point that the impolite information to the minimum degree express abate under the same conditions. Leench put forward that the politeness principles make up of six criteria,they are Tact maxim，Generosity maxim，Approbation maxim，Modesty maxim，Agreement maxim，Sympathy maxim.Leench suppose ,the polite phenomenon in language is these standards interact to produce joint effect. The first principle is