Unit 1 Advertising reading课件2（牛津必修四.pptVIP

* * * M4U1 Reading Advertisements 学.科.网 学.科.网 Warming up: Guess what kind of product or service is advertised. What might be discussed in this article? Expository writing is meant to introduce you to basic information on a topic. the basic format（格式）: Within three minutes skim over the text and get the main idea of each paragraph. Then match A to E with paragraph 1 to 5. Paragraph1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 C. Advertisements are an important part of our life. D. The definition of ads main types E. Commercial ads B. Public service ads A. The advice of the writer: We must all use our intelligence and not be a slave to them. 学.科.网 Part 1 Part 2 Part 3 (1) (2-4) (5) Advertisements are an important part of our life. The advice of the writer: Some information about ads Introduction Body Conclusion We must all use our intelligence and not be a slave to them. 学.科.网 Introduction Supporting details Conclusion Even if an ad does not lie, it doesn’t mean it is altogether innocent. the examples of a toothpaste ad and an ad about a grocery We must not fall for this kind of trick. Read paragraph 3 and summarize the introduction, supporting details and conclusion. Introduction: Supporting details: Conclusion: Read paragraph 4 and decide which part each statement belongs to. a b c d e Task 1：read paragraph 2 and answer some questions 1.What do advertisements encourage people to do? 2. What is the major distinction between commercial advertisement and PSAS? They encourage people to buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to advertise a product or a service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare. Have you ever fallen for the trick of advertisements? If so, please share your experience with your partner. Read paragraph 4 and pick out the slogans that P