The innovation model of E-commerce business.doc

The innovation model of E-commerce business The internet is a place which is full of all kinds of legend and “myth”.And the E-commerce Business which is considered as the “battleground”of the internet industry are undoubtedly a field which is full of expectation and imagination.From the “horse race to encircle”of the 360 Buy to the rapid rise of the Vancl, and from the outshining of the Groupon to its popping,and from the struggling alone of the online shopping enterprises to the “marriage”of the E-business and SNS, the E-business’s energy and vitality is highlighted incisively and vividly.Behind the prosperity is the new business model is brought forth through the old one. The management guru Peter Drucker has said that the competition between enterprises is not only the competition of production but also competition of the business pattern. And the E-commerce business is even more so. To some extent, the innovation model means a lot to the future of the E-commerce business. 1.the general path of the innovation What can be called business model? Generally speaking, it is the basic logic of the way companies making profits. A good business model must go forward around the customers,the products(or service),the key resource and the core competence. For the on-line companies,the business model includes following paths: Product positioning:whether the product is competitive and able to help clients and customers to make profits and values? Personalized product and service is the prerequisite and the key to achieve the goal. User’s data mining: whether your business model conforms to the on-line user’s consumption,and be able to lead or develop the consumption concept? The young age group is backbone of the users and their incomes is comparatively lower. As the developing of the internet and the consumption concept has converted,the demand has developed from unitariness to diversity with apparent tint of entertainment. Technical innovation: internet is an technic