Unit 1 Advertising课件5（牛津高中必修3）.pptVIP

Unit 1 Advertising 4 P’s Do you still remember the 4 P’s of Marketing Mix? Lead-in We can see advertisement every minute and everywhere. Can you describe some of the advertisement that expressed you most? What are your impressions on advertisement? Why do people spend so much money and effort on advertising? How many types of advertising can you think of? Appreciate some advertisements in old days Appreciate some advertisements in old days How old is advertising? Read a passage about the history of advertising. Reading comprehension Read the text and fill in the table. Business knowledge and language Market segment (segmentation):市场细分 A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. 市场细分是企业根据消费者需求的不同，把整个市场划分成不同的消费者群的过程。 Target market:目标市场 Business knowledge and language Prospect 1) chance of success; outlook 成功的机会; 前景; 前程 E.g. a prospect of recovery 复原的希望 2) a potential customer, client, or purchaser 可能的顾客 pro-(向前）+specere(看） Business knowledge and language Allocate: To set apart for a special purpose; designate分配 n. allocation Collocations allocate budgets 分配预算 allocate shares 分配股份 allocate funds for 拨出经费作 …之用 allocated tasks 分配工作 Business knowledge and language Tailor n.裁缝 vt.缝制, 调整使适合 Merchandise n. ?商品; 货物 v. ?买卖, 经营; 促进...的销售, 推销; 经商 merchant 商人 life span: the average or maximum length of time an organism, a material, or an object can be expected to survive or last 有机体、物质或物体预计持续或存在的平均或最长期限 E.g. 现代医学延长了人的寿命。 Modern medicine has increased mans life span. ? Business knowledge and language Discard: to throw away; reject 丢弃，抛弃 e.g. History discarded him. ? 他被历史所抛弃。 出牌 Collocations discard ones wife 遗弃妻子 discard old beliefs 抛弃旧信念 discard prejudices 放弃偏见 Business knowledge a