Unit 1 Advertising课件8（牛津高中必修3）.pptVIP

Word power When we talk about advertisements, we will think of sales and marketing. Please read Part A on P7 and learn more about sales and marketing. Homework D1 and D2 on page 93. * * 高 一 英 语 Module 4 Unit 1 6. One supermarket tells customers, ‘You are proud of your cooking, so shouldn’ t you buy the very freshest food?’ 有一家超市对顾客如此说道，‘你为自己的厨艺而感到自豪，难道不需要购买如此新鲜到家的生鲜食品吗？’ 形容词very的基本用法：very的词义是（used for giving force to expression用于加强语气）actual 正是那一个的，正是的。 ① This is the very house in which the great writer lived when he was in his twenties. 这正是这位伟大作家二十多岁时所居住的那所房子。 ② They say that he died in that very bed. 他们说他就是死在那张 床上的。 ③ I found it at the very bottom (=right at the bottom) of the box. 我正是在这个箱子的底部找到的。 7. We must not fall for this kind of trick. 我们决不能轻信这种小把戏而上当啊！短语动词fall for有两种用法： 1）to be deceived by 受…的骗；上…的当。Margaret’s parents told her not to fall for his tricks. 玛格丽特的父母要她别上他的当。 2）fall in love with, especially suddenly （突然） 倾心于…；爱上…；被…迷上。 Margaret fell for him in a big way. 玛格丽特完全迷上了他。 8. Not all ads play tricks on us though. 然而，不是所有的广告都跟我们玩这类把戏。 1) not all 表示部分否定 不定代词all, every, both，以及与他们相关的其它不定代词(everyone, everybody, everything, ) 和副词(always, often)，在构成否定句的时候会出现两种否定情况：部分否定和全部否定。 (1) 部分否定： ① Not all the students attended the meeting this afternoon. 不是所有的学生都出席了今天下午的会议。（有人缺席） ② The teacher didn’t go over every exercise-book.老师没有改完全部的练习本。（只改了一部分） ③ Not everybody / everyone has passed the exam.不是所有的学生都通过了考试。（还是有人及格） (1) 部分否定： ④ They don’t eat out every Saturday evening. 他们不是每个星期六傍晚都到外面吃饭。（有时候不去） ⑤ My brother is not always late for school. 我的兄弟上学不是总迟到。（有时候不迟到） （2）全部否定： ① No students / None of the students attended the meeting this afternoon. 没有任何学生出席了 今天下午的会议。（没有学生到会） ② The teacher went over none of the exercise-books.老师没有批改一个练习本。(一个本子都没有改) ③ Nobody / No one has passed the physics exam.没有任何学生通过了物理考试。（全部都不及格） ④ They never eat out on Saturday evenings.他们从不在星期六傍晚外出吃饭。（没有例外） ⑤ My brother is never late fo