学位论文--非价格因素对服装行业核心竞争力的影响情况与研究.docVIP

非价格因素对服装行业核心竞争力的影响与研究 内 容 摘 要 随着服装市场开放程度的扩大，中国服装产业日趋成熟，国际竞争力也由劳动力成本优势向产品质量创新优势、产品开发创新优势、品牌创新优势、文化创新优势的高层次优势转变。Non-price Competition Pattern’ to Chinese Clothing Industry Abstract Along with the expanding market opening degree, Chinese clothing industry become matures，international competitive advantage by labor costs switch to clothing product quality, product innovations superiority, brand innovation superiority, the cultural innovation superiority of high-level advantage transformation. The fierce market competition, clothing product homogeneity become obvious, the traditional price has b