中国物流市场发展的策略分析.doc

　中国物流市场从开始引入物流的基本理念到盲目的大规模投资,进而加入 WTO后全面开放物流市场,经历了从小到大、从不成熟到逐步成熟的不同阶段.其外在的表现为产业规模迅速扩大、产业绩效不断提高、产业设施的改善和产业政策的完善,内在的表现则为市场结构的变迁. China logistics market from the beginning to introduce the basic concept of logistics large-scale investment blindly, then fully open of logistics market after entry into the WTO, has experienced different stages since the childhood, never mature to mature gradually. Its external performance for industrial scale expands rapidly, the industrial performance rising, the industrial facilities of improving and perfecting industry policy, internal performance is the change of market structure. 　　1 我国物流市场结构的属性分析以主流经济学的观点,完全竞争市场是最有效率的市场.但它还有一个前提,那就是信息是完全的.实际市场中信息是不完全的,物流服务市场比一般制造品市场尤甚,因为服务产品不能储存和转移,如果市场绝大部分业务由当地的小企业组成,服务水平无法提高,以价格竞争为主产业内,企业寿命期都很短,这种市场结构的效率是很低的. 1 the analysis of the properties of logistics market structure in the view of mainstream economics, perfect competition market is the most efficient market. But it also has a premise, that is information is complete. In the actual market information is incomplete, logistics service market especially manufactured goods than normal market, because the service product cant storage and transfer, if the market is composed of local small businesses, the vast majority of business failure to raise the service level, mainly price competition within the industry, the enterprise life period is very short, the efficiency of this market structure is very low. 　　2 进入与退出壁垒分析2.1 行业壁垒分析行业进入壁垒是指限制或妨碍在进入者变为竞争者的因素,常见的有资金、技术和政府管制三类.常见的有沉淀成本和政府管制. 2 barriers to entry and exit barrier analysis 2.1 industry analysis, industry barriers to entry refer to restrict or impede the entrants into competitors factors, three kinds of capital, technology and government control are so common. Common precipitation cost and government regulation. 　　沉淀成本是指厂商为了进入一个行业而投入的资本在它想退出时不能通过转让变现的那部分.政府对某些行业的进入甚至退出的限制主要出于对公众利益的考虑.由于这些进入障碍性因素的存在,要么使某些潜在进入者根本不能进入,要么大大增加了新进入者的行业进入成本,从而使之处于竞争不利地位,业内竞争不充分,加强了业内企业的垄断地位,使