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商务英语名词解释商务英语名词解释
商务英语阅读 名词解释
Chapter1
global company : a company that integrates its international biz activities.
Stable : the entire range of products a company has or produces
Joint venture : a partnership that is formed by two or more parties cooperating in some special biz activities.
Merger acquisition : combining of two or more entities through the direct acquisition by the net assets of the other.
Consumer market: an organized group of buyers and sellers of a particular product that are affected by its demand and supply.
Distribution channel: all the organizations and people involved in the physical movement of goods and services from producer to consumer.
Listed company : a company whose shares have been quoted by the Stock Exchange.
Marketing savvy : understanding and knowledge of how goods and services are marketed.
Industrial complex(工业生产基地) : a manufacturing area that consists of many different factories turning out different products.
10. brand recognition : a product or products that has or have been recognized and appreciated by local consumers.
11. specialty shop : an outlet that deals in or sells a particular line of products.
12. household name : a brand, person, company, etc. that is known to all or very popular in a place.
13. loss-maker : a biz that continually makes no profit.
14. home country : the country on which a multinational corporation’s HQs is based.
15. quota : a restriction on the quantity of imports of a particular product that a country impose.
16. organizational culture : the common values, behavior patterns, institutions, and so on among employees of a corporation.
17. market economy : an economy in which the market is used to determine resource allocation, prices, and investments.
Chapter 2
new economy : a different form of economy that is mainly supported by IT sector and characterized by knowledge-based economy instead of manufacturing.
labor force : all of the people in a country or in a region that
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