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[2星巴克英文介绍.pptVIP

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[2星巴克英文介绍

Products NO.3 marketing strategy To take a flexible investment and cooperation mode based on different market conditions around the world The benefits of doing so it can borrow someone elses power to help it do a lot and the same time together. DIRECT WAY The reason why to take a direct way: behind the brand is in the business, Starbucks stringent requirements of the companys philosophy of their own business identity, brand recognition, emphasizing the action, discipline, consistency of quality do not spend a penny to advertise Our shop is the best advertising Starbucks operators say. It is understood that, Starbucks has never been in the mass media spent a penny in advertising. This is both a economical and affordable way, Starbucks is unique! the style: full use of experience Starbucks one of the main competitive strategy is to communicate with customers in the coffee shop, with particular emphasis on communication with customers. Requires that every waiter can have a premonition customer needs. In addition, Starbucks specializes in coffee outside of the experience, atmosphere management, store design personalized, warm light and soft music. Focus on the concept of the (present experience), the emphasis on work, life and entertainment, the careful management right now this time life experience. design: performance characteristics It is understood that in the U.S. headquarters of Starbucks, has a dedicated design studio, a group of professional designers and artists, designed the worlds Starbucks stores. Starbucks every store, on the basis of a unified brand, but also to maximize the personality characteristics. Such as Starbucks, Shanghai, China, mainly to young consumers. * * * Name: LiCunLong (李存龙) Speciality: Department: Chemistry and chemical engineering (化学化工) Home town: Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Co

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