毕业论文外文翻译.docVIP

毕业论文外文翻译 课题名称： “商标战”后的加多宝 院 系： 专 业： 姓 名： 指导教师： 二〇一四 年 十 月 日 外文翻译 专业　　　班级　　　作者　　　指导老师 外文原文 题目：How Financial Enterprises Deal with Crisis Public Relation 正文 Methods of financial enterprises to manage crisis public relation In order to resolve issues in management of crisis public relation in financial enterprises, we put forward the following resolution methods. 1.1 Measures of precaution prior to the crisis It is the incubation period of crisis prior to the crisis. Competition aggravates the possibility of occurrence of the crisis. Precaution of the crisis can enable financial enterprises to be fully prepared when the crisis occurs and this is the guarantee for successful disposal of the crisis. 1.1.1 Establishment of crisis early warning system Establishment of crisis early warning system in financial enterprises is the most important aspect in crisis management of financial enterprises. It means that financial enterprises take measures prior to a crisis to prevent a crisis from breaking out, and it has the most obvious effect in crisis management. Thus, it is necessary to set up a set of standard and overall crisis precaution system. This mainly includes: to conduct well all crisis management work meticulously and carefully within an internal crisis management group in an enterprise; to strengthen the crisis consciousness of all staff; to discover any omen of a crisis in time; to conduct simulation training for crisis management; to establish good relationship with the government and the media, etc. 1.1.2 Cordial service to reduce service crisis Through all surveys, it is discovered, quite a large amount of service crisis underlies in financial enterprises.Competition environment requires an obvious improvement in terms of service in financial ente