人教版高中英语第三册Unit5 Getting the message.docVIP

Unit 5 Getting the message Step I 1. Greetings 2. Lead-in T: Dear class, have you ever noticed we are living in a world of advertisements? Wherever we are, we can find different forms of ads in newspapers, magazines, over the radio, on TV, on the buses and so on. Then would you like to know how to make an advertisement? What their functions are? And what attitude should we have towards advertising and advertisements? Today lets come to ADVERTISING. Step II Pre-reading 1. Work in pairs and fill in the chart Suggested answers: Advantages Disadvantages 1. Provide information about latest products. 1. Mislead customers or cheat them of money. 2. Increase sales by repeated advertising. 2. Give false or incorrect information. 3. Cut costs of newspapers and make them cheaper. 3. Take too much time or space on TV or newspapers. 4. Make the public aware of social problems. 4. Raise the price of products. … … Step III Reading 1. Fast reading This step is designed to train the students to scan the text to get the main idea. Suggested answers: 1.Ads are found almost everywhere. 2.People react to advertisements in different ways. 3.The basic principle of advertisements is to influence customers choices. 4.Ads help companies and customers in a variety of ways. 5.The most important function of advertising is to introduce new products. 6.Governments and other organizations use ads to make people aware of government policies and social problems. 7.Customers should be careful of illegal ads. 8.Customers should learn to protect themselves from false ads and make smart choices. Careful reading This step is designed to get the students to read the text carefully to find out more details about the whole text. 1.The development of media has gone hand hand the development of advertising. A.by;by B.by;with C.in;with D.in;by 2.People react to advertisements in different ways.Because . A.ads are useful and