[银行客户关系管理系统的设计与实现.docxVIP

摘要在国内经济快速进步的今天，不同行业领域的民营公司也越来越多，银行业务尤其是个人和银行之间的业务交流也变得十分紧密，国内银行逐渐开始将关注点放在构造与分析客户关系管理系统方面。一直到现在，无论是其领导层亦或普通职工，基本都是按照数据管理、人员调配与培训三个角度处理客户管理相关事宜，但是大多数企业均为考虑过通过一流科技建立客户关系系统，以此达到科学合理的标准。基于实现业务现代化操作、快速准确的处理客户数据、提升工作质量三个原则，本文选择通过程序规划语言与数据库两项技术建立系统全面的客户关系管理系统，以此实现目的。在银行的日常业务往来中，一般需要处理的客户、市场数据规模十分庞大。若是选择传统的管理形式，一方面需要浪费过多的时间，无法保证效率。另一方面容易产生各种各样的失误，最终导致不必要的损失。因此若是能够形成现代化、智能化的客户关系管理系统，通过相应程序进行数据处理，必定能够分担职工的压力，同时保证办事效率。尤其是系统本身功能完善的管理界面，方便的操作、科学的信息库系统，必定能够推动银行现代化事业更快发展。本文结合数据管理系统具体的研发步骤，第一步按照系统对于功能性与非功能性标准的规划，在客户关系管理系统内增加软件应用与信息库两项新技术，最终使建立的系统符合科学有效原则。本系统离不开MyedipS6+T0mCat+Oracle这一技术的支持。论文首先对系统研发背景与当前现状进行说明，对功能实现方法进行重点说明，接着针对需求探索、模块规划等所有核心环节给予了系统全面的介绍与研究，最后便是有关核心功能板块界面的处理、代码等给予相应的说明，同时对本次研究进行归纳与总结。关键词：客户关系管理、CRM、银行企业、OracleABSTRACT Today in the rapid economic progress, more and more private companies in different industries, banking especially the business communication between individuals and banks have become very close and domestic banks gradually began to focus in the construction and analysis of customer relationship management system. Until now, whether it is the leadership or the ordinary workers, is the basic processing customer management in accordance with the three aspects of data management, personnel deployment and training related issues, but most enterprises are considered by first-class technology to establish a customer relationship system, in order to achieve a reasonable standard. Based on implementation of modern business operation, fast and accurate handling of customer data, improve the quality of work three principles, this paper chooses through two technology of programming language and database to establish a system of comprehensive customer relationship management system, in order to achieve the objective. In their daily business, the general need to deal with customers, the market scale of the data is very large. If you choose the traditional management mode, on the one hand, you need to waste too much time, can not guarantee the efficiency. On the othe