unit_three_busness_news_google_phoneunit_three_business_news_google_phone.docVIP

Unit Three Business News: Google Phone ? Peter DaSilva for The New York Times Cher Wang is the chairwoman and co-founder of HTC, which has decided to showcase its own brand in the new Google phone. ? 陈王是宏达电的女总裁和合伙创办人。宏达电已经决定在谷歌手机上秀自己的品牌。 Kiyoshi Ota/Reuters The HTC Touch Diamond smartphone With Google Phone, HTC Comes Out of the Shadows By MIGUEL HELFT and LAURA M. HOLSON Published: September 22, 2008 SAN FRANCISCO — When executives from Google and T-Mobile converge on a stage in New York Tuesday to unveil the first mobile phone powered by Google’s software, the event will be a coming-out party of sorts for another, far more obscure, but no less ambitious company — HTC. The Taiwanese electronics manufacturer was chosen by Google more than two years ago to build the first mobile phone based on its “Android” software in large part because of its proven ability to design and build head-turning mobile devices. For HTC, it amounted to another victory in its efforts to do battle for the high end of the phone market with the likes of the iPhone maker Apple, BlackBerry’s maker Research in Motion and others. “I think we are ready,” Cher Wang, a Taiwanese plastics mogul’s daughter who helped found the company in 1997 and serves as its chairwoman. “We have a strong customer base of people who want our devices.” A lot of Americans already use HTC phones — they just do not know it. HTC accounted for about one in six smartphones in the United States in the first half of this year, but the overwhelming majority of them do not carry the HTC brand, according to Nielsen Mobile. For much of the past decade, the company operated in relative obscurity as a contract manufacturer for companies like Compaq, Palm and many cellphone carriers, who stamped their own brands on the products. About two years ago, HTC decided to come out of the shadows with an ambitious goal: establish a global consumer electronics brand that its executives hope will become synonymous with quality.