（精）英语商业案例分析写作.pptVIP

The Case-Study Method Case-Study The case studies require an approach that is different from normal homework assignments. Each case can have more than one right answer depending on how the problem is defined and which assumptions are made. In fact, your teacher may be more interested in the analysis and process you used to arrive at the decision than in its absolute correctness. Case-Study In some cases, the case writer(s) have provided questions to guide your analysis; in other cases it is up to you, the case analyst, to decide which questions are relevant in defining the problem. This too is by design. In an actual situation you will have to decide which questions to ask, and certainly no one will give you a list of multiple-choice answers. This is why it is suggested that you not limit your analysis to the questions at the end of a case. First Second Third The Seven Steps of Problem Analysis Case Study Framework A well-written report would contain these elements Main Content 1. Read the case thoroughly. To understand fully what is happening in a case, it is necessary to read the case carefully and thoroughly. You may want to read the case rather quickly the first time to get an overview of the industry, the company, the people, and the situation. Read the case again more slowly, making notes as you go. 2. Define the central issue. Many cases will involve several issues or problems. Identify the most important problems and separate them from the more trivial issues. After identifying what appears to be a major underlying issue, examine related problems in the functional areas (for example, marketing, finance, personnel, and so on). Functional area problems may help you identify deep-rooted problems that are the responsibility of top management. The Seven Steps of Problem Analysis Using an organized seven-steps approach in analyzing a case will make the entire process easier and can increase your learning benefi