[第四章目标顾客的选择与开发.pptVIP

* * * * * * * * * * * * * * * * * * 第四章 目标顾客的选择与开发 广东外语外贸大学新闻与传播学院广告系 2007年3~6月 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 教学重点与难点 通过本章学习，应掌握市场细分的基础和方法；了解如何选择目标市场；描述识别潜在顾客的过程；说明顾客价值评估的作用；了解如何开发潜在顾客。 教学目的与要求 识别潜在顾客及顾客价值评估。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Cli