Unit4Advertising范本.ppt

* Unit 4 Advertising Pre-reading questions Why does television advertising lead to unhealthy habits in children? What recommendations does APA give to television advertising? New Words Expressions 1. unbiased：[?nbai?st] a. impartial, fair?无偏见的;不偏不倚的;公正的 e.g. The witness is unbiased and so reliable. 那个证人没有偏见, 因而是可靠的。 2. obesity：[?ubi:siti] n. 肥胖;过胖 e.g. Obesity is a problem for many people in western countries. 西方国家很多人都有过度肥胖的问题。  3. epidemic：[,epi‘demik] a. 流行性,传染的; (风尚等)极为流行的 e.g. A flu epidemic raged through the school for weeks. 流感在这所学校里蔓延了几个星期。 e.g. Buying goods on the installment plan has become epidemic in recent years. 近几年来,用分期付款的办法购物十分流行。 4. expertise ：[,eksp?:‘ti:z] n. 专门知识;专门技术; 专家的意见 e.g. The expertise become relatively widespread by the mid-1960. 这种成就在60年代中期相对地得到广泛发展。 5. cognitive：[‘k?gnitiv] a. of or being or relating to or involving cognition认知的;认识的 6. susceptible [s?sept?bl] a. 1). 易被感动的,易动感情的;多情的 2). 易受...影响的(+to) e.g. We are all susceptible to advertising.  我们都容易受广告的影响。 3). 敏感的,过敏的(+to) e.g. She is rather susceptible to colds.  她易患感冒。 4). 容许...的;可以有...的(+of/to) e.g. This agreement is not susceptible to alteration.  这一协议不容更改。   7. cereal：[‘si?ri?l] n. 谷类植物 e.g. I‘ve just bought a box of cereal.  我刚买了一盒麦片。 8. nutritional：[nju:tri??nl] a. of or relating to or providing nutrition 营养的;滋养的  e.g. These disease burdens are difficult to quantify in nutritional terms. 这些 病患所造成的负担很难从营养角度去加以衡量。 9. instigate：[‘instigeit] vt.?教唆，怂恿，煽动，鼓动  to instigate someone to commit an offence 唆使犯法 to instigate sb. to commit a crime 教唆某人犯罪 to instigate a strike, strike action, etc 煽动罢工、 罢工行动等 10. desensitize：[di:sensitaiz] v. 减少感光性,使失去敏感度 11. disclaimer：[dis‘kleim?] n. 放弃;拒绝;不承诺;免责声明 e.g. The candidates disclaimers