商务英语泛读B卷.docVIP

衡水职业技术学院期末考试试卷 2011-2012学年度第一学期 2010级商务英语、应用英语商务英语泛读 B卷 注意事项： 考生只可在答题纸上答题，在试题卷上作答无效。 Ⅰ. Vocabulary: Match the following words with their definitions. Write your answers on the Answer Sheet. retailer A it refers to the channel by which a product or service is sold inventory B physical product, pure product discount C a detailed list of all the items in stock. life assurance D a person or business that sells goods to the public tangible product E the act of reducing the selling price of merchandise placement F insurance paid to named beneficiaries when the insured person dies wholesaler G simplest, oldest, and most common form of business ownership in which only one individual acquires all the benefits and risks of running an enterprise cash H someone who buys large quantities of goods and resells them to merchants rather than to the ultimate customers. shareholder I money in coins or notes sole proprietorship J owner of (business) shares or stocks, they are also called stockholders Ⅱ. Multiple Choices（2 points for each question, 20 points in total） Questions 1-10: There are 2 passages in this part that are followed by 10 questions. For each question, there are four suggested answers marked A, B, C and D. Read the passages. Carefully and then choose the best answer to each of the questions. Write your answers on the Answer Sheet. Passage 1 Each morning his radio wakes him up with gentle music; the light gradually becomes brighter; the heater switches on and the coffee-percolator begins to make coffee. For his cat, Bob has provided a warm mat, which he can switch on by computer system if he thinks it may be a bit cold for the cat while he’s out at work. And he’s working on an automatic cat feeder. Needless to say, he has a security system and a video phone as well as lots of TV sets, a mini-cinema and a satellite system, all controlled by computer. As